Date/Time
Room
Cardinal Room
Presenter(s)
Viviana Urvina Paredes
Iowa State University Extension and Outreach
vurvina@iastate.edu
The digital marketing landscape is evolving faster than ever—new platforms, shifting algorithms, and changing audience behaviors demand constant adaptation. In this session, I’ll share how we’re staying ahead of the curve by embracing data-driven strategies, automation, and emerging ad technologies. From cross-platform tracking to real-time performance optimization, you'll get an inside look at how we're building agile, accountable campaigns that prioritize clarity, collaboration, and measurable community impact.