Date/Time
Room
Gold Room
Presenter(s)
Rachel Tendall
Iowa State University Extension and Outreach
rtendall@iastate.edu
Chris Johnsen
johnsen@iastate.edu
Eric Gould
eric.gould@redvanworkshop.com
Discover how Iowa State University Extension and Outreach is redefining digital commerce in higher education. Learn how we recently transitioned to Salesforce Commerce Cloud at the Extension Store and are laying the foundation for a scalable, university-wide eCommerce strategy. This session will walk you through our RFP and vendor selection process, the architecture of our tech stack, and the key organizational shifts that enabled adoption. We’ll share our strategies for user experience and financial growth, lessons learned, and actionable insights to help your institution embrace a commerce-forward mindset.