Transforming eCommerce with Salesforce: From Single Storefront to University-wide Strategy

Discover how Iowa State University Extension and Outreach is redefining digital commerce in higher education. Learn how we recently transitioned to Salesforce Commerce Cloud at the Extension Store and are laying the foundation for a scalable, university-wide eCommerce strategy. This session will walk you through our RFP and vendor selection process, the architecture of our tech stack, and the key organizational shifts that enabled adoption. We’ll share our strategies for user experience and financial growth, lessons learned, and actionable insights to help your institution embrace a commerce-forward mindset.